Whether you’re just joining us or you’ve been here a while, welcome.
Leadership by 16Personalities was created to help leaders like you master personality-driven leadership and lead teams that are more connected, effective, and happy at work.
This is where we share our (many) years of research and insights into personality theory, all tailored to help you lead in a more balanced, individualistic, respectful, and capable way.
First time hearing about 16Personalities? We’re the team behind the world’s most popular personality test. With over 1 billion tests taken and a 91% accuracy rating, we’ve been helping people understand themselves and others better for years.
And now, we’re bringing our expertise directly to business leaders through the Leadership by 16Personalities publication.
What to Expect from This Publication
Each month, we’ll explore a focused leadership topic through the lens of personality. Some months might be a little heavier on professional development, others on personality, but most of the time, we follow a typical format:
Monthly Challenges: A monthly challenge on a specific leadership topic, with tips on how to execute what you learn in just a few minutes a day.
Personality Deep-Dives: We’ll help you apply the month’s topic with your team by breaking it down by either personality Role or trait. (Sometimes it’s easier to spot a single trait in team members when you don’t know their full personality type.)
One-off articles: Occasionally, we’ll explore something that’s tangentially related to that month’s topic with a focused article. Like when we shared 3 scripts to help you handle a micromanaging boss, or how to discover your personal mission statement.
Pick and Choose the Topics That Interest You
You don’t have to limit yourself to the current month’s topic. You can also dive into our full leadership development archive and enjoy series such as:
Resolving conflict at work
Working with people who share your personality type
Building critical thinking skills with a mindset audit
Managing stress at work
Helping team members stay productive
Identifying personalities at work
Leading remote (or hybrid) teams
Developing personal leadership skills
Managing up to your boss
Developing resilience as a leader
Earning the respect of your team
Navigating workplace change
Leading with emotional intelligence
Why Subscribe?
You can get plenty out of Leadership by 16Personalities without becoming a paid subscriber.
Become a free subscriber and you’ll get:
🧭 A practical introduction to each month’s leadership topic, with select posts that give you something useful to think about or try with your team.
🔍 A glimpse into how personality changes the way people experience work, through previews of our personality deep dives.
💡 Occasional articles tackling specific leadership situations, from difficult conversations to understanding yourself better as a leader.
It’s an easy way to keep personality-driven leadership on your radar – and see whether you’d like to go deeper.
Why Upgrade?
Paid subscribers unlock the full Leadership experience, including:
🎯 20+ leadership challenges you can work through at your own pace, with practical ways to become a more confident and effective leader in just a few minutes at a time.
🔍 Every personality deep dive we publish, helping you understand what different people on your team may need from you – even when their approach is completely different from your own.
📚 The full Leadership archive and our growing library of premium resources, so you can find useful guidance for the leadership challenge you’re facing right now.
🗳️ A voice in what we cover next through the Leadership Council, where you can send us the leadership topics and questions you most want us to tackle.
🌎 Access to our community of leaders around the world, where you can join the conversation and compare experiences.
The paid tier is designed for leaders who want to sharpen their skills and expand their impact.
Thinking of joining as a paid subscriber? Take advantage of our welcome discount to save 30% on an annual subscription. This discount never expires, so you’ll lock in this lower price forever (or however long you’d like to stay).
You may also be able to expense this subscription cost through your work or business.
As a leader, you’re uniquely positioned to shape the lives of hundreds or even thousands of others. And it all starts with understanding yourself (and your team) better. That’s what we help you do here at Leadership by 16Personalities.
Short on time? Get on the fast-track to understanding your team better with our Team Assessments.
If this all resonates with you, we hope you’ll subscribe and join us for this month’s topic – and whatever comes next.
See you on the inside,
Carly from the 16Personalities team
P.S. Don’t consider yourself a leader? You might enjoy our Grow with 16Personalities Substack instead, which is focused more on personal growth.






